wordpress blog stats
Connect with us

Hi, what are you looking for?

Threshold for Significant Social Media Intermediaries set at 5 million registered Indian users

Social Media icons

The government has notified the threshold for Significant Social Media Intermediaries at 5 million registered users in India. The government issued a notification in the Gazette to this effect on Friday evening. Large social media companies essentially have three months to comply with the requirements specified on them in the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 notified the previous day.

The Rules, 2021 that were notified on Thursday had made the distinction between “Social Media Intermediaries” and “Significant Social Media Intermediaries”, the latter of which is subject to multiple additional compliance requirements. These additional compliances include the need to enable traceability of originators on their platforms, appoints 24X7 nodal officers and deploy automated tools that can take down content proactively.

However, the threshold for Significant Social Media Intermediaries was not defined in the Rules, and was to be notified by the government. Once notified, such companies would get three months to comply with the additional due diligence prescribed to them. This notification immediately affects companies such as Facebook (410 million users in India), WhatsApp (530 million), YouTube (448 million), Instagram (210 million), Twitter (17.5 million) and likely several others.

Also read:


Advertisement. Scroll to continue reading.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



Looking at the definition of health data, it is difficult to verify whether health IDs are covered by the Bill.


The accession to the Convention brings many advantages, but it could complicate the Brazilian stance at the BRICS and UN levels.


In light of the state's emerging digital healthcare apparatus, how does Clause 12 alter the consent and purpose limitation model?


The collective implication of leaving out ‘proportionality’ from Clause 12 is to provide very wide discretionary powers to the state.


The latest draft is also problematic for companies or service providers that have nothing to with children's data.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ