wordpress blog stats
Connect with us

Hi, what are you looking for?

Snapchat is now available in four Indian languages

Snapchat is now available in four Indian languages Hindi, Gujarati, Marathi, Punjabi. The company also launched Discover in India last year. Increasing its India focus, Snapchat recently released localized lenses, filters and stickers on Holi, and for IPL teams; it also collaborated with Indian women artists develop ‘creative tools’ on International Women’s Day.

Snapchat began to focus in India just as its global user base took a hit; it lost 3 million users in early 2018. This came at a time when Facebook aped Snapchat’s flagship feature ‘Stories’ into all its apps – Instagram, WhatsApp, Facebook, and even Messenger. Snapchat’s efforts in the Indian market became clear when it roped in Twitter India’s former head of news partnerships and government Raheel Khursheed as country expert. Khursheed departed from the role in February.

Snapchat’s entry into the regional languages market, or even its focus on India has come rather late; its primary competitor TikTok – a platform for sharing short lip-sync videos – is immensely popular in the country, and is available in 10 Indian languages, including all four languages. Snap has become available in only now.

Snapchat will have an uphill climb to garner a substantial user base as other Chinese apps like Bigo Live, Smule, and Instagram.

Advertisement. Scroll to continue reading.
Written By

I cover health, policy issues such as intermediary liability, data governance, internet shutdowns, and more. Hit me up for tips.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Looking at the definition of health data, it is difficult to verify whether health IDs are covered by the Bill.

News

The accession to the Convention brings many advantages, but it could complicate the Brazilian stance at the BRICS and UN levels.

News

In light of the state's emerging digital healthcare apparatus, how does Clause 12 alter the consent and purpose limitation model?

News

The collective implication of leaving out ‘proportionality’ from Clause 12 is to provide very wide discretionary powers to the state.

News

The latest draft is also problematic for companies or service providers that have nothing to with children's data.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ