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Apple’s new launches: streaming service, News+ subscription, credit card and more

Apple deviated from its usual hardware announcements during its March 2019 event, instead focusing on new software launches. Amongst the launches are new news subscriptions, games and a credit card. Here’s a lowdown of the services Apple announced:

Apple TV+, a streaming service

  • Apple TV+ is a streaming service where users can subscribe to other streaming services like HBO Go, and watch sports on Apple TV Channels (to be launched in May)
  • Apple TV+ will have Apple produced original video content, available from September 2019
  • Users can subscribe to channels like HBO, Showtime, Starz, CBS All Access, and Smithsonian Channel
  • Apple did not provide the pricing and plans for either of these services

Apple News+, a new paid tier for news

  • Apple News now has a new paid option, with magazine content and full current and past issues, for $9.99 per month in the US and $12.99 in Canada
  • In this option, some layouts will be specifically designed for a phone and have different designs and layouts
  • It has 300 magazines, which include Wired, Popular Science, National Geographic and Essence, and publications like the Los Angeles Times and the Wall Street Journal
  • It will have a one month free trial, and be available from May
  • Apple will not let advertisers track Apple News+ users

Apple Card, a credit card

  • Apple’s credit card called Apple Card will use the Mastercard network, operated by Goldman Sachs, and both of these companies will not use personal data for advertising, Apple said.
  • The spending on this credit card can be tracked from the iPhone’s Wallet app by category, transaction history integrated with Apple Maps, and rewards.
  • The interest rate will be the lowest in the industry, and it will not have late or annual fees
  • Users can apply for this card from within the Wallet app

Apple Arcade, a games subscription

  • A subscription bundle will provide access to 100 games including those from Konami, Cartoon Network, Sega and Lego and independent titled, exclusive to Apple devices, starting September
  • Games will be available to play offline after downloading
  • Apple did not provide pricing plans

Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



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