wordpress blog stats
Connect with us

Hi, what are you looking for?

Amazon to expand its offline QR code payments to More and other stores: report

payments, digital payments

Amazon Pay is looking to start its ‘scan and pay’ payments at retail stores, which it currently provides at Shoppers Stop, reports Mint. It will start this at the More supermarket, which it now co-owns with Samara Capital. Aditya Birla Retail Ltd currently operates 523 More supermarkets and 20 hypermarkets selling FMCG, groceries, and daily consumer goods. Amazon told Mint that it had started its Amazon smile code service at ‘neighbourhood retail stores.’ This seems to be an extension of Amazon’s payments via QR codes at retail stores, which it introduced in September last year, something that rivals Paytm started doing 3 years ago, and Freecharge 2 years ago. Users could scan the ‘Amazon Smile Code’ and pay the retailer, and see ratings and reviews on scanning the product. The feature was first reported by FactorDaily, after it was spotted at an Amazon Home store in New Delhi.

In February last year, Amazon India added a UPI payments option for users making purchases on the website. Last month, Amazon Pay, along with Ola, Uber and Samsung Pay, started issuing their own UPI handles. Amazon had tied up with Axis Bank for this. In November last year, Bangalore-based payments company CashFree added Amazon Pay as a payment option for its merchants and vendors. In November last year, Amazon India pumped a further Rs 220 crores into Amazon Pay, taking its total investment to Rs 1692 crores.

The push for offline

Note that earlier this week, Amazon said that it would add 100 offline kiosks to sell its own products in malls across India by the end of 2019. Amazon has 2 kiosks in Bangalore and one each in Mumbai and Ahmedabad, and opened a new one in Noida last week. Other than buying items at these kiosks, customers can also ask the store staff about purchases.

Competition in the offline space

Earlier this month, we reported that Google Pay was testing UPI based transactions with point-of-sale providers to onboard retail merchants. In India, Google Pay launched in September 2017, and claims to have 12 million users, 25 million monthly active users and 1.2 million businesses. Google Pay and Amazon Pay’s push to onboard offline retailers and new users comes at a time when Indian payments company MobiKwik shut down two of its offices in India, laid off several employees, and scaled back its retail business in verticals like auto, milk and food and beverages.

According to payments experts and sources, Paytm has dominated the offline payments space. In September last year, Paytm claimed that over 5 million offline merchants were accepting UPI payments, while its total base was 9 million offline merchants. It also said that offline transactions on its UPI platform accounted for more than 40% of its overall UPI transactions. In November last year, PhonePe said that it crossed 1 billion payment transactions on its mobile app and 100 million users in June.

Advertisement. Scroll to continue reading.

Also read: Total number of POS machines grew 19% YoY to 3.59M in December 2018

Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



Looking at the definition of health data, it is difficult to verify whether health IDs are covered by the Bill.


The accession to the Convention brings many advantages, but it could complicate the Brazilian stance at the BRICS and UN levels.


In light of the state's emerging digital healthcare apparatus, how does Clause 12 alter the consent and purpose limitation model?


The collective implication of leaving out ‘proportionality’ from Clause 12 is to provide very wide discretionary powers to the state.


The latest draft is also problematic for companies or service providers that have nothing to with children's data.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ