wordpress blog stats
Connect with us

Hi, what are you looking for?

Now Facebook and Twitter offer more ad transparency on their platforms

Facebook has launched a new feature to bring more transparency to ads and Pages on the social media platform. The new feature  called ‘Info and Ads’ will allow users to pull out information about Pages, like recent name changes and date of creation, and other called ‘Active Ads’ will let users view all the active ads the Page– whether targeted on them or not–is currently running on the platform, as well as on Instagram, Messenger and Facebook partner network.

Users will also be able to flag ads if they think that the ad is violating any ethics or Facebook policies. Facebook said that it will be adding more Page information in the coming weeks. Here’s a video below on how this feature works.

https://www.facebook.com/facebook/videos/10157483026416729/?t=40

Besides this, Facebook said that it will soon launch its political ads labelling and archive in Brazil, ahead of October’s general election. The political ad labelling is already live in the US. Anyone running political ads in Brazil will be able to register next month. And Brazilians will soon see labels for election ads in their country — all of which will be added to Facebook’s archive— Facebook is to archive all ads for seven years, which will be open to public scrutiny.

Twitter’s Ad Transparency centre

At the same time, Twitter too has launched Ad Transparency centre, where it will allow users to search for advertisers and see the details behind ads. When users search for any advertiser, they will be able to see all ads that are currently running on Twitter, including Promoted-only Tweets, or if an ad was suspended and why.

Advertisement. Scroll to continue reading.

Earlier, Twitter tightened its rules for political advertisements and campaigns on its platform.  It said that advertisers will have to follow a set of guidelines on how they present their profiles. In its updated set of rules, Twitter mandates that political advertisers put a profile photo, header photo, and website link. The user or organizer must be consistent with the handle’s online presence. Handles’ bio must include a website that provides valid contact info.

These moves from Facebook and Twitter follows major backlash against social media platforms for their role in influencing election results earlier, specifically the Russian influence on the 2016 US Presidential elections with bots and fake accounts and pages to run ads.

Written By

Writes about e-commerce, social media, tech and Internet ecosystem.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Looking at the definition of health data, it is difficult to verify whether health IDs are covered by the Bill.

News

The accession to the Convention brings many advantages, but it could complicate the Brazilian stance at the BRICS and UN levels.

News

In light of the state's emerging digital healthcare apparatus, how does Clause 12 alter the consent and purpose limitation model?

News

The collective implication of leaving out ‘proportionality’ from Clause 12 is to provide very wide discretionary powers to the state.

News

The latest draft is also problematic for companies or service providers that have nothing to with children's data.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ