wordpress blog stats
Connect with us

Hi, what are you looking for?

Twitter follows Facebook, tightens rules for political ads and campaigns


Twitter is tightening its rules for political advertisements and campaigns on its platform.  It said that advertisers will have to follow a set of guidelines on how they present their profiles.

This move follows major backlash against social media platforms for their role in influencing election results earlier, specifically the Russian influence on the 2016 US Presidential elections with bots and fake accounts and pages to run ads.

In its updated set of rules, Twitter mandates that political advertisers put a profile photo, header photo, and website link. The user or organizer must be consistent with the handle’s online presence. Handles’ bio must include a website that provides valid contact info.

Advertisers who wish to target the U.S. with political campaigning ads must file for certification along with adhering to above rules. If handle name is not related to the certified entity, the bio must include the following disclaimer: “Owned by [certified entity name]”. The certified advertisers will be allowed to run political campaigning ads and all Tweets will display a “Promoted” political badge and ‘paid for by’ and ‘authorized/not authorized’ disclaimers. Also, once enforcement begins, all political campaigning ads from non-certified accounts will be halted.

This particular policy is only applicable in the US currently and Twitter said that it will make adjustments, and localize market by market, however, there is no timeline to that.

Advertisement. Scroll to continue reading.

Twitter said that in addition to these rules, political advertisers also need to comply with country-specific local rules and laws regarding disclosure and content requirements, eligibility restrictions, and blackout dates etc.

Facebook and political ads

At the same time, Facebook too has also enforced new controls it announced last month for building transparency on its site. It will be labelling all political and issue ads, and include information about who paid for them. When you click on the label, you’ll be taken to an archive with more information. For example, the campaign budget associated with an individual ad and how many people saw it – including their age, location and gender. Facebook also mandates verification of identity and location of anyone who wants to run such ads.

In its earnings call for the quarter ended March 31, 2018 (Q1 2018), CEO Mark Zuckerberg had said that Facebook is working to protect political discourse by making ads more transparent. For running political and issue ads on the platform, advertisers will need verified government ID. Mark claimed in the call that, “We’re also starting to roll out ads transparency tools that bring our ads to an even higher standard of transparency than TV or print ads. You’ll be able to see who’s running a political ad, who they’re targeting, how much they’re paying, and what other messages they’re sending to different people. We’re going to get this done in time for the 2018 US midterms as well as upcoming elections in Mexico, Brazil, India, Pakistan, and more.”

Written By

Writes about e-commerce, social media, tech and Internet ecosystem.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



Looking at the definition of health data, it is difficult to verify whether health IDs are covered by the Bill.


The accession to the Convention brings many advantages, but it could complicate the Brazilian stance at the BRICS and UN levels.


In light of the state's emerging digital healthcare apparatus, how does Clause 12 alter the consent and purpose limitation model?


The collective implication of leaving out ‘proportionality’ from Clause 12 is to provide very wide discretionary powers to the state.


The latest draft is also problematic for companies or service providers that have nothing to with children's data.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ