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Red Chillies ties up with Shemaroo to distribute films on TV


Red Chillies Entertainments (headed by Shah Rukh Khan and Gauri Khan) has partnered with Shemaroo Entertainment to distribute a dozen Shah Rukh Khan films library on the TV platform. The films will include Om Shanti Om, Chalte Chalte, Phir Bhi Dil Hai Hindustani, Kabhi Haan Kabhi Naa and Asoka.

Shemaroo Earnings: The Bollywood content aggregation company which listed in August last year, reported its results with revenues of Rs 87.27 crore for the quarter ended March 2015, and net profit of Rs 12.86 crore. Only Rs 11.45 crore of the revenues came from its New Media division and registering a growth of 74% year-on-year. In the preceding quarter its revenues from the New Media division was Rs 9.89 crore.

In its release, Shemaroo said it continues to focus on digital media, however, the company continues makes most of its revenues from traditional media which stood at at Rs 75.27 crore and registering a growth of 65% year-on-year. But it’s worth noting that as a percentage of total revenues, the new media division represented 13.20% and traditional media represented 86.79%. It seems that their content strategies are paying off as the split between traditional media and new media the preceding quarter was 89% and 11% respectively.

Shemaroo’s content deals

– Shemaroo entered into a distribution agreement with Magna Publishing Company to distribute its content over digital channels and mobile channels. As part of the deal Shemaroo would convert the text gossips from Stardust magazine in audio and video formats and distribute over YouTube and Mobile.

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Bringing Playboy content to India: Shemaroo tied up with net mobile AG to distribute content from Playboy Enterprises Inc in south Asian countries which include India, Nepal, Bhutan, Sri Lanka, Pakistan and Bangladesh. It would be content “that adhered to the Indian regulatory framework”. Note that Playboy, the magazine, is banned in India.

Partnered with the music distribution platform The Orchard, to distribute and market its music catalogue on iTunes in the Middle East & North Africa region. The partnership allowed The Orchard to distribute Shemaroo’s music catalogue on over 100 digital platforms, including Spotify, iTunes, Rhapsody, Virgin, eMusic, FR, Amazon Digital Services Inc, rDio, MediaNet, and xBox Music among others.

– In January, Shemaroo tied up with mobile video platform 1230n to offer content on their mobile application. Shemaroo would be offering its video catalogue of Bollywood songs, devotional content and regional videos for download on 123on’s mobile app

Image Credit: Flickr user Jorge Jorquera

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Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



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