wordpress blog stats
Connect with us

Hi, what are you looking for?

Eros Inks Digital Content Deal With Hungama

MediaNama has learned from reliable sources that AIM listed Eros‘ digital content will now be with Hungama Mobile. This comes as a bit of a surprise, since in 2007, Eros had inked a four year deal with Mauj, based on a minimum guarantee – in most cases, content deals are renegotiated every year, and there’s a first right of refusal built in.

We’d received a tip-off regarding this in the morning, and Mauj CEO Manoj Dawane had told MediaNama that they still have a four year deal with Eros, and there are many types of deals – catalog deals and others (new movies, specific films, specific content types). However, according to our sources, content post the movie “Drona” will be with Hungama. We have contacted Dawane for further clarification on the changes. It’s a year and a half since they struck that deal with Eros.

Eros had digital revenues of $27.7 million last fiscal, though there’s no information on how much of it was from Mauj. This minimum guarantee game is a risky one, since if a film flops, the content doesn’t sell. By the looks of it – Bollywood hasn’t had a great year. Note that Hungama, the other significant player in this space, pays a fairly large minimum guarantee to T-Series, the largest music content aggregator. In fact, last month, T-Series acquired rights to UTV films for about Rs. 30 crore, despite UTV having their own music label – UTV Music, and this content would also have become a part of Hungamas catalog. That gives Hungama a fairly significant presence in this space, with T-Series, UTV and Eros content, which does appear to mitigate risks in terms of the success of a movie, but more partnerships would mean more minimum guarantees, and higher risk. Mauj has done deals with RGV Films in the past as well, so it’s not that they were only dependent on Eros alone.

Related: Eros Considers India Listing; $52Million Film Revenues, $27.7 Million New Media; B4U Stake

Advertisement. Scroll to continue reading.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Looking at the definition of health data, it is difficult to verify whether health IDs are covered by the Bill.

News

The accession to the Convention brings many advantages, but it could complicate the Brazilian stance at the BRICS and UN levels.

News

In light of the state's emerging digital healthcare apparatus, how does Clause 12 alter the consent and purpose limitation model?

News

The collective implication of leaving out ‘proportionality’ from Clause 12 is to provide very wide discretionary powers to the state.

News

The latest draft is also problematic for companies or service providers that have nothing to with children's data.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ